LinkedIn SEO Optimization: An Expert Guide To Boosting Your Profile In 2025

It also influences click-through rates and is the most important factor of on-page SEO. Search engines display the first 50–60 characters of the title tag. That’s why I’ve started to publish content designed to rank for brand names. For example, few years ago I partnered with BuzzSumo to create this content marketing study.

Google likes large, high-quality images—it just doesn’t love huge SEO Anomaly file sizes that lead to longer load times. Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest. These platforms reveal a keyword’s popularity and how easy it is to rank for that term.

The costs here are more about time and potentially some frustration as you navigate the learning curve. Watch our video tutorial for a quick introduction to SEO, how it works, and why it’s an important digital marketing process. Your ranking will be positively affected if the links come from well-known and trusted sites. If they are paid links or a result of a link exchange, your ranking will be negatively affected. In SEO, this is considered a ‘vote of trust’ and one of the top SEO ranking factors determining a webpage’s position in the search results. When a user types a search query, search engine algorithms look into their index and find the best pages to satisfy the user’s intent.

Recommended experience

Search engine results pages (SERPs) display both organic and paid results. Organic results are the non-paid listings that appear based on the search engine’s algorithm, while paid results are sponsored listings that appear at the top and bottom of the page. Organic results are determined by factors like content quality, keyword relevance, and user experience, whereas paid results are influenced by the advertiser’s bid and ad relevance. SEO focuses on improving organic search rankings, while search engine marketing (SEM) encompasses both organic and paid search strategies. By leveraging both, businesses can maximize their visibility and reach on search engines.

Disadvantages of SEO

Neil Patel experimented with this and saw a 47 percent increase in traffic after translating his site into 82 languages. Bing now allows you to use your Google My Business information to create a Bing Places account, saving you lots of time and making it a no-brainer to get listed. Kinsta customers can enjoy the high-performance free Kinsta CDN powered by Cloudflare’s global network with 200+ PoPs. Try to keep your images below 100KB to avoid them causing your page load time to lag. Huge images resized by the browser often add unnecessary page load time.

• Google holds a number of patents related to how their search works in order to prevent manipulating search results and copying the secret formula of their multibillion-dollar business.
• But the days of quietly collecting this data from third-party sources are fading fast.
• The main problem is that when presented with two identical pieces of content, Google doesn’t know which one to rank.
• The best way to improve your website’s search ranking is to make it more authoritative.
• Add your primary keyword to the H1 tag but don’t try to stuff everything in at the top.
• This is one reason why “…near me” is one of the most used phrases in search engines.

It also can drive customers away who get frustrated at how long it takes for items to load. On-page SEO is all about content and above we discussed the importance of content. You will need to conduct keyword research to find which ones get the most searches, and then incorporate those keywords throughout your site. For example, you can’t create content about “the best basketball shoes” and then rank for a keyword about “running shoes.” They are both shoes but used for different purposes. For this reason, you need to post content that brings value to your potential customers.

Agencies offer a team of experts who manage all aspects of your SEO, from strategy and content creation to technical SEO and analytics. Costs can range from $1,500 to $10,000 per month or more, depending on the agency and the scope of work. While many agencies require a long-term commitment, Cadence does not. When compared to print advertising, the differences are striking.

Guides

Yet 72%  of marketers have no plans to optimize for voice search. In short, you need to up your mobile game or site to languish at the bottom of Google search results. Google’s move makes sense because more than 50% of traffic worldwide is generated from a mobile device. User experience (UX) plays a substantial role in how well your website will rank on Google. Metadata tells the user what they can expect to find if they click on the page. Metadata is the title and lines of text on the search results page.

If you’re on a different host, make sure to redirect previous URLs to the new permalink by editing the .htaccess file. If you are just launching your website, the very first question you might have is whether you should include www in your domain or not. Some people are under the impression that this will affect your site’s SEO. Negative SEO is a crucial topic, as many people don’t know how to deal with it. Alternatively, you may be able to remove this link by editing your theme’s footer.php file.

Sites like TinyPNG compress images in bulk, while Google’s Squoosh can shrink image files to microscopic sizes. However, you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb. This is a small but important step in the SEO process, especially for mobile optimization. Each of the keywords that you’ve identified are called pillars, and they serve as the primary support for a larger cluster of long-tail keywords, which we’ll discuss below. Next up, I’m going to dive a little more deeply into the SEO content strategy that’s driven millions of visits to the HubSpot blog. You could have the most beautiful, SEO-optimized website, but Google won’t rank it unless you receive “votes” from other sites.